What started as a visual refresh became a full UX transformation—standardizing layouts, reducing cognitive load, and improving accessibility with an atomic design system. Through a UX audit, workshops, and funnel mapping, we fixed brand inconsistencies, reduced clicks, and created clear, predictable user journeys

5 days

23%

Drop-off rate cut

shorter development cycle for new page publishing

Consistent, reusable components enabling faster, scalable updates

Psss.... for now this is it

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